SLC


 * Sye Lin Choi**

**Choice of topics**

 * 1. I am considering the subject of Economics or English.**


 * 2. I have read 2 extended essays and they are titled,**

“The impact of SARS on the economy of Hong Kong” (from library Extended Essay Samples Group 3 folder) "How did the tax reform in Slovakia affect its growth and development?" (From public - library - extended essay - 50 excellent extended essays - economics 3)

__Possible topics for English:__

Category 1: language -Do young people use more words of foreign origin than older people? -To what extent have differences between formal and informal usage disappeared from the language used in the Rio de la Plata region?

Category 2: culture and society A: essays of a social cultural nature with an impact on the language. The essay should be an analysis of a cultural nature that describes the impact of a particular. B: essays of a general cultural nature based on specific cultural artifacts.The essay should be an analysis of a more general cultural nature but specific to a country or community where the language is spoken. Topics that are too broad and could apply to many cultures (like globalization, the death penalty or eating disorders) are inappropriate. Essays of a general cultural nature must be based on specific cultural artifacts. Cultural artifacts in this context are understood to include a wide variety of phenomena, ranging from works of fine art to newspapers, magazines and cartoons, to films, television programmes and popular music. Issue on the form or use of the language. -How and why do Japanese advertisers use such a high proportion of non-Japanese models in advertising? -Which roles do women play in tango lyrics?

Category 3: literature The essay should be an analysis of a literary type, based on a specific work or works of literature exclusively from the target language. In the case of a comparison of texts, all texts must originally have been written in the target language.

3. I have carefully read the Economics subject description and the criteria.

4. I have explored the research story wiki and have become familiar with the navigation. I can easily find due dates, session expectations, and MLA format.

Title, Introduction, and Scope:
Introduce the topic/thesis/question/hypothesis and discuss the scope you will cover. For whom is this guide designed? Will it be focused on a particular time period? Region? How comprehensive is this tool?

★ Everything has its own image, the way it appears to other people, whether it is a property, or a person, or a nation. As the world economy becomes more and more competitive and internationalized, nation branding is considered as a key aspect to work on for the success of a country’s economy. This pathfinder is designed to explore the concept of nation branding and its impacts on different country’s economics. Although the pathfinder covers broad range of countries, it is more focused on that of Korea, one of my best interests. This pathfinder would be helpful to students who wish to research on the topic of nation branding in relation to economics.


 * General Advice for Researchers: ** Are there truly important specific starting places any researcher must see before doing further research

★Nation branding is a broad concept, involving an entire nation. Make sure to start from exploring broad ideas and covering key concepts of nation branding. Then you may narrow down the scale of your search.


 * Essential and Supplementary Questions: ** What are the big issues or questions people in the area are pondering? What supplementary questions will help researchers understand the bigger questions?

★How a country’s nation branding impacts its economics? ★How a country’s nation branding impacts its export? ★How a country’s nation branding impacts a specific company? ★How a specific incidence affects nation branding, and hence, its economics?

paper? Are there words and terms associated with your research that are unfamiliar to the general public? (Glossarist collects subject specific glossaries and topical dictionaries.) ★Definition of //__nation branding__//:
 * Operational Definitions / New Vocabulary ** : Describe any variables or critical terms in your research process. How will you be using these terms in your

- Nation branding, a concept adopted from marketing principles, assesses how a country is regarded by other countries. A nation's brand is a concept that compasses the favorability of a country's image and the level of trust it commands in the world. From([])

- Nation branding is a field of theory and practice which aims to measure, build and manage the [|reputation] of countries From ([])

- The aim of Nation branding is to change the image of a country, using concepts and marketing tools, to the advantage of its politics, economy, science, culture or tourism. From ([]) ★Do not get confused with //__national brand__//: - National brand is the [|brand] name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.) From ([]) ★Definition of //__public diplomacy__//: - All efforts by government (at any level) to support the nation brand - either directly or indirectly - becomes public diplomacy. From ([])


 * Dewey/Library of Congress Numbers: ** List these numbers and the subtopics with which they are associated.

Amazon, or other online sources.
 * Books: ** Annotate any titles that are critically important. If a work is truly not-to-be-missed, you might consider linking to reviews from the New York Times,

Groves, Blooms, etc.) ★Student Resource Center – Gold (http://infotrac.galegroup.com/itweb/cnist)  This data provides various sources from magazines, academic journals, books, news, multimedia and more.
 * Subscription Databases: ** Which subscription services would be best for this research? (For instance, specific Student Resource Center Gold, FOF Oxford,

users will know why they should be visited first. You might find these gateway sites by searching directories of specialized search engines. Try LII.org and look for directories in your results.
 * Gateway or Portal Sites on the Internet: ** Are there any major guide sites (Web subject directories) about your subject on the Web? If so, annotate the best so

balanced group of sites. If you have a good number of sites to suggest, consider arranging them into categories. Include reference and glossary-type Web sites. (Use [])
 * Specific Web Sites: ** List any specific Web sites that may be important. Annotate the very best. If you are dealing with a controversial topics select a

★[] The source provides introductory information to nation branding with definitions for terms related to nation branding, and an explanation on nation branding index. ★[] The source contains wide range of news and articles on nation branding of specific countries. It is a great site to search to investigate individual country’s nation branding. ★[] The source contains detailed comparison between the FutureBrand Country Branding Index (CBI) and the Anholt-GfK Roper Nation Brands Index (NBI) and their application to global cultural tourism. ★[] The source analyses Korea nation branding with detail. It also introduces “the Nation Brand Dual Octagon (NBDO),” developed by Samsung Economic Research Institute (SERI) and the Presidential Council on Nation Branding (PCNB), the world's first index that surveys and analyzes both; substance is quantified through statistical data and image is ascertained through surveys.


 * Primary Sources: ** Are there key documents--letters, speeches, legislation, etc--that are important or lead to a better understanding of the topic?

★[] Seminar given by Professor Keith Dinnie, the author of “Nation Branding: Concepts, Issues, Practice.” He analyses the unique nature of Korea’s weak national branding despite the presence of several strong international corporations.

image databases for researchers in aeronautics.
 * Image Resources: ** Are there particular sites that will provide researchers subject-specific images? For instance, you might recommend one of NASA's

//Runner's World Online //.
 * Online Journals: ** List any accessible, full-text journals that would be helpful to researchers. For instance, for a pathfinder on "training", you might link to

topic. If you have chosen a controversial topic, attempt balance by including representative groups on all sides of the issue. ★[] Great site to learn anything about Korea: from its culture to economics, lifestyle and more. It provides endless media sources, statistics and survey results.
 * Organizations, Associations ** : When appropriate, list the official sites and phone numbers of any major organizations, support groups, etc. involved in the

researching this topic refer to them? ★Simon Anholt is credited as a pioneer in the field. He regularly conducts two global surveys known as the Anholt-GfK Roper [|Nation Brands Index] and Anholt-GfK Roper City Brands Index. There is one professional/academic journal in the field, // [|Place Branding and Public Diplomacy] //, published by Palgrave Macmillan and edited by Simon Anholt. Simon Anholt also conducts the [|Nation Branding Masterclass], a series of one-day events designed to support the more effective stewardship of the national identity. From ([]) blog might give in-the-field perspective relating to the war in Iraq.) Some of these sites at [|http://alltop.com/] will help you search the blogosphere.
 * Experts/Scholars ** : Are there noted individuals whose names just keep popping up in your best resources? Who are they and why should people
 * <span style="font-family: 'Calibri','sans-serif';">Blogs ** : Who is talking about this issue? Are there well-established blogs that offer reliable voices behind an issue or question? (For instance, a soldier's


 * <span style="font-family: 'Calibri','sans-serif';">Mailing Lists: ** Communities of practice or interest may have online threaded discussions offering clues relating to trends and identifying key players.

<span style="display: block; font-family: 'Calibri','sans-serif';">Video/Streaming Video Resources: Does the library have any films or film series that will add understanding of the topic? Have you discovered any videos that should be rented or purchased and viewed? Are there relevant Web-based videos available from reliable, stable archives?

<span style="display: block; font-family: 'Calibri','sans-serif';">Keywords/Phrases/Subject Headings: Suggest particular keywords or related terms that would be helpful to use in searching. Consider synonyms, names of noted experts, organizations, etc. When appropriate demonstrate use of searching syntax, for instance, include phrases in quotation marks. Did you discover any surprising subject headings as you browsed through database result

★Nation branding ★National image ★Image of a country ★Nation identity ★Country brands ★Nation building ★Country brand marketing ★Nation brands index


 * <span style="font-family: 'Calibri','sans-serif';">Reflection / Additional Advice to Researchers: ** Here you may evaluate and summarize. Remind students of strategies and offer your best advice.

★Nation branding is a broad subject to research for. Lists of sources presented in this pathfinder provides knowledge on the broad concept of nation branding, how it generally works, how it is measured, with examples from number of countries. This will provide a good starting point for students to carry out a further research by narrowing their topic down to a specific nation, and aspect.

currency converters, airfare, hotel directories, or translating services.
 * <span style="font-family: 'Calibri','sans-serif';">Additional Categories: ** What else is important to know for the topic of study? For instance, for a topic relating to travel, you might add categories like

** How to write an annotated bibliography? **

An **annotated bibliography** is a bibliography that gives a summary of the research that has been done. It is still an alphabetical list of research sources. In addition to bibliographic data, an annotated bibliography provides a brief summary or annotation.

The purpose of annotations is to provide the reader with a summary and an evaluation of the source. In order to write a successful annotation, each summary must be concise. An annotation should display the source's central idea(s) and give the reader a general idea of what the source is about.

An annotation should include the complete bibliographic information for the source. It should also include some or all of the following: · An explanation about the authority and/or qualifications of the author. · Scope or main purpose of the work. · Any detectable bias. · Intended audience and level of reading · A summary comment · Ideally, an annotation should be between 100 to 200 words.

From ([])

Bibliography "The World: A fine line between branding and propaganda." //Campaign// (2006): 15. //Student Resource Center - Gold//. Web. 25 May 2010.

This source is an article from magazine //Campaign// written in July 28, 2006. This source discusses the different means that countries used to brand their national image. The value of this source lies with addressing variety ways of achieving national branding with specific examples, and stating their positive and negative impacts. This source attempts to stay objective by reflecting both positive and negative aspects of nation branding. It also refers to the quotes from number of economists. The limitation of the source is that it does not further links economic concepts, but it provides big picture of how nation branding works. The source concludes on what it the ideal methods for nation branding.

Song, Kouri Woongki, ed. "Boosing Korea as a brand." Nation branding [Korea]. Kuori Woongki Song, 8 May 2009. Web. 26 May 2010. <http://kouri.textcube.com/1>.

This article was written in May 8th 2009, which records speech from seminar at Yonsei University given by Professor Keith Dinnie of the Japan comapus at Temple University. The name of the writer is Kouri Woongki Song. Professor Keith Dinnie fully evaluates Korea’s nation branding by how current administration effects nation branding, how effective national slogans are, and specifically lists strategic improvements. Among many of them, he stresses the importance of cuisine. The value of this source is that Professor Keith Dinnie is very honest. He covers the strength and weaknesses of Korea’s nation branding. Most importantly, it points out the areas for improvements. It also includes the view that how Professor Keith Dinnie first opposed the concept of nation branding. But the source concludes by highlighting the importance of nation branding.

<span style="color: black; display: block; font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;"> "South Korea’s non-stop nation branding programme." Nation-Branding. N.p., 11 Nov. 2009. Web. 26 May 2010. < <span style="color: black; display: block; font-family: 'Calibri','sans-serif'; font-size: 10pt; line-height: 115%;"> [] <span style="color: black; display: block; font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">.> This source was written in November 11th 2009, which explains and evaluates Korea’s nation branding program. The source clearly reveals how Korea aims the country brand to advance 18 places at the Nation Brands Index and reach out to the 15th position in 2013. The value of this source is that it specifically mentions the use of logo, branding capital city, branding Korean food and garment, and sport. The source holds opinion that Korean nation branding goal in 2013 is pretty ambitious and challenging.

<span style="color: #000000; display: block; font-family: 'Calibri','sans-serif'; font-size: 11pt; line-height: 115%;">Lee, Dong Hun, ed. "Nation Branding Korea." Samsung Economic Research Institute. N.p., n.d. Web. 26 May 2010. <[00&psq=20100208&ssq=&atseq=121].>

This source is realized from Samsung Economic Research Institute, written by Dong-Hun LEE, a research fellow at SERI. The writer received his PhD in Business Administration from Sogang University and was a visiting scholar at Columbia University. Then the source has been translated by a third person, Ho Jung Lee. The value of this source is that it analyses Korea nation branding with detail. It also introduces “the Nation Brand Dual Octagon (NBDO),” developed by Samsung Economic Research Institute (SERI) and the Presidential Council on Nation Branding (PCNB), the world's first index that surveys and analyzes both; substance is quantified through statistical data and image is ascertained through surveys. More importantly it displays some statistic information.

Olson, Rossitza Ohridska. "Country Branding From A Global Cultural Tourism Perspective." Cultural Realms. N.p., 8 Nov. 2009. Web. 26 May 2010. <http://www.culturalrealms.com/2009/11/ country-branding-from-a-global-cultural-tourism-perspective-part-one.html>. This source was written by Olson, Rossitza Ohridska, who was one of the experts for the CBI 2009 edition. The source contains detailed comparison between the FutureBrand Country Branding Index (CBI) and the Anholt-GfK Roper Nation Brands Index (NBI) and their application to global cultural tourism. The value of this source is that it conveys difference between two indexes who how they can be applied. The limitation of the sources lies in that since she worked for CBI, this may affect her analysis maybe due to more information on CBI or preference.

"When thinking about 'Korea,' what images come to mind?" A Loiving Embrace, Korea. N.p., 26 May 2010. Web. 26 May 2010. [].

This source is a poll result from the official Korea nation branding website. The value of the source is that it gives you idea of Korean national image. The limitation of the data is that only less than hundred people voted for the poll. But generally, this is a great site to learn anything about Korea: from its culture to economics, lifestyle and more. It provides endless media sources, statistics and survey results.

2010 / 9 / 13
= Topic: Market competition of Samsung mobile  = = Research question: To what extent is Samsung mobile in monopolistic competition in East Asia? =

2010 / 9 / 13